Having a content marketing strategy is essential to any business looking to reach an audience nowadays. However, developing and implementing a content marketing strategy requires patience, research, and knowledge. At the same time, the stage previous to launching can be extremely timeconsuming as it involves lots of brainstorming, strategizing, and decision-making.
The good news? A well-planned and designed content marketing strategy is like launching a rocket ship. It takes lots of effort and fuel at the beginning, but once it’s out in space, it will mainly run on its own, with only minor course corrections needed here and there.
It’s unrealistic to simplify this process in one post, and at Wolf Media, we can help you implement a well-thought content marketing strategy if you need help, but here are a few simple steps for you to gain some knowledge and start thinking about it.
1. Determine Goals & Expectations
Determining your desired goals should be your starting point. You shouldn’t start your journey without knowing where you want to get to. The goal of an effective content marketing strategy is to improve your business through a specific area. You may want to improve brand loyalty, generate more leads, or simply create more awareness. Whatever the goal, it should be clear.
Additionally, setting the right expectations will help you avoid confusion and false hopes. When setting expectations, be realistic and think of reasonable time frames.
2. Define Your Audience
Once you define your audience, analyze it. Remember, the customer is the hero in your story; you’re the one guiding them toward their desired state. What are your audience’s pain points? What problem is your audience trying to solve?
If you have difficulty defining your audience, let your goals dictate the way. And always keep in mind that, especially at the beginning, the narrower your niche, the better. You should also consider creating a marketing persona. If you’ve never done this before, we can help you through the process.
3. Track Your Progress
There are two essential things you should do when you’re developing a content marketing strategy. The first one, stay consistent. The second, track your progress. You can’t improve what you can’t measure. Again, let your goals dictate your progress metrics. If your goal is to generate more leads, you don’t want your metrics to track brand awareness. This goes along with setting the right expectations for your business
Our advice? Focus on one thing at a time. Don’t try to grow every area of your business all at once. Prioritize one main goal, set the right expectations, and track your progress in relation to that goal.
4. Execute Your Plan
As obvious as this may seem, you’d be surprised to know how many strategies get lost before they’re implemented because of not developing an effective action plan. After you set your goals, define your audience, and figure out a way to track your progress, it’s time to take action!
How, when, and where will you create content? How will you promote your content? What social media platforms will you use? What will your marketing funnel look like?
These questions may seem like a lot, but they’re relatively easy to answer with the right guidance. At Wolf Media, this is what we do. If you think we could be a good fit to help you grow your business through marketing and content creation, contact us today!
Wolf-Media
info@wolf-media.us
407-259-1520
