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Start the New Year Off Right with an Incredible Marketing Strategy

The new year is almost here, and that means it’s time to start thinking about your marketing strategy for 2023! Did you know that 70% of consumers say they’d be more likely to purchase a product or service if they saw an ad on Facebook? That statistic is one example of how important it is to do your research and develop a solid digital marketing strategy accordingly moving forward.

And the new year is a great time to get started! New years come with a sense of new beginnings, renewed energy, and fresh motivation. Something you should know is that creating a great marketing strategy for the new year doesn’t have to be complicated, but it does require some forethought and planning ahead of time. In this post, I’ll walk you through what steps every entrepreneur and small business owner should take when creating their own personal 2023 marketing plan so that they can start the year off on the right foot—and keep growing!

What did you learn about your audience/customers?

Once you know who your customers are, it’s time to put on your listening ears! You need to pay close attention to what they’re saying, what they’re doing, and how they feel about your product or service. This is called audience research.

You can do your audience research through surveys, interviews, or by looking at your analytics. If you aren’t tracking data online, you definitely should! At Wolf Media, we also have the tools, knowledge, and expertise to help you with that.

Did you find any marketing tactics that worked really well?

If you’re leveraging the power of social media, this is a perfect time to take your engagement to the next level. You can use it to promote content and drive traffic back to your website or store.

Have you tried any other marketing strategies that seemed to work well for your business in 2022? One of the most efficient ways to grow moving forward is by taking the time to reflect on what you’ve done in the past, and leverage what seemed to bring you the best results.

What mistakes did you make, and what did you learn from them?

If you’re like most businesses, you’ve made some mistakes in the past. But what’s most important is that you learn from those mistakes and use that knowledge to improve your strategy. The new year is a great time to reflect on this as well.

How can you course correct moving forward? What have you learned from those mistakes? What will you avoid now that you didn’t know then? These questions will give your reflection a great starting point.

Plan your marketing strategy ahead

Creating a great marketing strategy for the new year doesn’t have to be complicated, but it does require some forethought and planning ahead of time. Planning ahead means that you’re more likely to succeed when you’re actually on the frontline and don’t have the time to think about your strategy. Take some time now to reflect on what matters most to you about your business and what goals you want to achieve in 2023.

Once you know where your priorities lie, brainstorm ways that marketing can help meet those needs. You’ll have better luck creating effective campaigns if they reflect your values and priorities as much as possible.

Let’s develop your marketing strategy for 2023

If you take the time to think through what worked and didn’t work in 2022, then we guarantee you’ll be able to create a marketing strategy that will help your business grow. You can do this by looking at what other small businesses are doing well and emulating those tactics with your own unique twist. Or you can work with professionals who will understand what your business is all about and help you develop a marketing strategy that clearly spreads your message to your audience.


The key takeaway here is that all small businesses need an effective marketing strategy if they want their product or service to reach more customers and ultimately grow and succeed. To do that, you need a plan in place, and the beginning of the new year, with its renewed energy and strength, is the perfect time to do so. Contact us if you think we are the marketing partner you’ve been looking for, and let’s start the new year off right together!