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Using Special Occasions to Connect with Your Customers

One of the most effective ways to connect with your customers is by celebrating special occasions together. While you don’t want these celebrations to feel like a chore, there are ways to make it as convenient as possible for your customers while still ensuring they’re having fun and feel important, too.

When to Connect with Your Audience?

There are a few special occasions that you can use to connect with your customers every year, depending on their culture and traditions. These are:

  • Christmas
  • New Year
  • Valentine’s Day
  • Easter

Of course, there are also many others, but these four are the most popular ones in most countries. However, we invite you to think one step ahead and keep a database with your customers’ information to be able to surprise them during their special personal occasions. These can include:

  • Birthdays
  • Anniversaries
  • Mother’s Day
  • Father’s Day

These involve doing some research and gathering data, but the time spent on this can really pay off in the long run. You can create a special occasion guide with dates and set reminders not to miss any special occasion that applies to a group of your customers.

Make it personal

When you’re reaching out to your customers, make sure you’re doing so in a personal, authentic way. Here’s how:

  • Use their names. It’s not enough to know who they are—you have to use their names when engaging with them.
  • Use what they like as the subject matter. If you know someone who enjoys a particular sport or hobby, mention it in an email or on social media and ask them about it!
  • Ask questions and listen for responses that show interest in connecting further than only through business transactions; that’ll help keep the conversation going even after first contact has been made.

Every post and communication you release does not have to be a sales pitch. People don’t want to be sold all the time, they want to be heard and understood. Use content that will connect with them at an emotional level, build that relationship, and the sales will come.

What You Can Do

  • Use video content:

Video content is one of the most effective ways to reach your audience. You have to make sure you’re posting compelling and relatable video content for your audience. Try sharing how-to videos on social media or uploading them to different platforms to analyze what works best for your business depending on your goals.

  • Ask questions:

This is another great way to get people talking about themselves, which makes them more invested in what you have to say as well as the brand itself. People want to be involved; you should think of creative ways for your audience to participate and engage with your brand.

    • Give bac:

Get involved with causes that are important to you and your target audience by donating time or money (or both) towards them. At the end of the day, what’s success if we don’t find ways to improve the lives of others? Find a cause that matters to you, and let your audience join you in making a difference. This not only spreads positivity and good energy but allows you to connect with people beyond your business and your brand.

Celebrate every day!Celebrate every day!

We often hear many business owners say, “I don’t have time to celebrate.”

But what if you looked at it another way? What if every day was a day to celebrate?

What are some things you can do on a daily basis to make your customers feel special?

How about posting their success stories on Facebook or in your newsletters?

Or how about sending them coupons just because they’re awesome people (and customers)?

Think outside the box! You’ll be surprised by how much joy comes from celebrating the little things in life

Ultimately, it’s about the journey, not the destination. Find ways to enjoy your day-to-day alongside your customers.

Let’s develop a genuine, authentic, and original marketing strategy for you!

If you’re going to be selling a product or service, it’s important to make a connection with your customers. Your connection doesn’t have to be direct—in fact, we recommend it isn’t! But when you are able to establish an emotional bond with people through these channels, they will be much more loyal and willing to spend money with you. We hope this article has given you some ideas about how to reach out and build relationships with potential customers through special occasions like holidays or anniversaries.

At Wolf Media, we’d be happy to dive into these topics more in-depth with you! Contact us today, and let’s start planning a marketing strategy that works for you and your business, and that connects with your audience in a genuine, authentic, and original way.