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Which Platform Should You Choose when Developing a Video Content Marketing Strategy?

So, where should you be posting your videos? Let’s explore what each platform offers before you can decide how to use these tools to your advantage:



Video content is a great way to engage with your audience. And Facebook has been promoting this type of content since 2014. During the past 8 years, engagement with videos has increased, with users watching an average of 100M hours per day in 2018.

Facebook also recently announced that they are working closely with select publishers to create premium longform shows for their users. This is just another sign of how much importance Facebook places on its video platform and the potential it holds for businesses looking to reach new audiences through storytelling.



Instagram is a visual platform that delivers the best content when it’s relevant to the user. You can use video to get your audience excited about your brand, and Instagram is one of the best places to do this.

The image-based site has over 1 billion daily active users and 300 million monthly active users, making it a great place to reach your target market—and even more so if you’re visually appealing content! In fact, Instagram has come so far in its ability to engage with users through video content that now more than half of all ads on Instagram include some kind of video component.



Tik Tok is a short-form video platform owned by the same company as Instagram. It’s popular among teens and young adults, and even though it’s not as well-known as YouTube or Facebook, it still has more than 1 billion users.

Tik Tok is used to share videos of all kinds — from comedy sketches to music performances. If you want your brand to be associated with fun videos, Tik Tok can be a great place for your content.



YouTube is the second-largest search engine in the world, and it’s also home to over 1 billion users. It’s no surprise that it’s extremely popular with advertisers, who spend billions of dollars every year putting their ads on YouTube videos

This platform is one that you should be investing time into if you want to reach your target audience. So, what makes YouTube such a great place for video content? Well, let’s look at some of the best strategies when using video content on YouTube:

  • Create engaging thumbnails that entice viewers to click on them (think about what you would click on)
  • Create an eye-catching title for each video that gets people excited about watching it as soon as they open your channel page.
  • Use annotations so people can easily subscribe or watch more videos from you!



Twitter is a great platform for video content. It’s easy to use and post videos on, it has a large audience, and many people in business use it regularly. Twitter is also a good place to promote your video content.

Some tips to consider when using video content on Twitter are the use of hashtags to ensure your tweets can be seen by as large an audience as possible. You should also add hashtags related to the topic of your tweet or the type of person you’re trying to reach so that they will see it more easily.

Twitter doesn’t show all tweets in real-time order; rather, it shows them based on relevancy and popularity— which means that if someone clicks “Show me more” after clicking “Show less,” there’s no guarantee they’ll see every single one of your tweets in real-time. You need to make sure you’re posting frequently enough so your audience won’t miss anything important from you!



While LinkedIn may be thought of as a platform for professional business, it’s also a platform where there’s great potential when sharing your video content since it’s a relatively unexplored field by users of this social media. With over 500 million users globally, there’s great potential to grow your audience with video content on LinkedIn.

In fact, more and more businesses are starting to share their videos on the platform because they see the opportunity. According to LinkedIn’s own research:

  • 70% of people find videos helpful when making purchasing decisions.
  • 50% believe that having access to relevant product information helps them make better buying decisions.
  • 40% say that they use the platform as part of their research process before making purchase decisions.

Which Platform Should you Choose to Develop your Video Content Marketing Strategy?


While it’s ideal that your video content appears on all platforms, it’s not necessary. Each platform has its own demographics, ideal video lengths and formats, analytics, engagement metrics, and sharing options. At WolfMedia, we can help you develop a strategy that works for your business by testing different approaches on each platform, to determine which channels are best suited to reach your target audience.

I hope that you have found this article helpful in deciding where your video content should be! As we’ve seen, there are many options, each with its own benefits and drawbacks. You should consider all of them before making your decision on where to post. And at Wolf-Media, we have the knowledge and expertise in this field to help you decide and implement a great strategy.

Contact us today and let’s get started!