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Why you Should Include Video Content in your Marketing Strategy, and how to do it Right

And in the realm of content marketing, approximately 83% of marketers say video content marketing is now more important than ever.

Statistics show that 87% of businesses use video as a marketing tool. Why? Because the visual element helps increase the user’s understanding of a product or service. Through video, businesses can clearly communicate how their services or products work, and why people should buy them.

Videos are the best way to capture attention and reach a broader audience, and an unmatched resource to showcase your value, letting your customers know how you can help them and why they should choose you.

You may have seen brands aiming to grow their online presence through platforms like YouTube and social media, but video content marketing can also happen in the form of webinars, courses, live videos, etc.

However, you should know that there’s a catch. Video content marketing can be extremely beneficial for your business only when done right.

You have to consider, there’s so much content out there to compete against, even within your industry or niche:

  • YouTube said people watch around a billion hours of content on their platform every single day
  • On Twitter, there are 2 billion video views per day
  • Facebook has over 8 billion video views every day.
  • Add Instagram and TikTok into the equation (the two leading video platforms on the internet right now) and the number of views skyrockets!

Where there’s great potential, there’s also a great threat.

When your video content marketing is done right, it can optimize your content to its greatest potential, helping your business drive sales, conversions, and expand your brand image.

However, if done poorly, it can leave your brand perceived as unprofessional and unreliable, causing customers to turn to the competition.

At Wolf Media, we can help you make sure your video content marketing strategy is done right! We have the tools, resources, and experience to help you come up with a strategy that best fits your goals and expectations.

But before we do that, let us tell you why video content marketing is now more important than ever:

  • People Love Videos!

Videos are often easily accessible, entertaining, and can be educational at the same time. The statistics mentioned before should tell you there’s virtually an unlimited audience out there waiting to hear what you have to say about your product or service. By not including video content in your marketing strategy, you’d be missing out on a huge opportunity.

  • Increase Brand Loyalty

We live in a time when people don’t just buy the best product or service, they buy the product or service they can connect with. If you can build a relationship with your customers through trust, honesty, and accountability, you’ll find yourself on the right track to reaching your goals

By putting yourself and your image out there through video content, it can help you connect with your audience in ways other marketing tools can’t.

  • Improve your Email Marketing & Conversion Rates

Including video content in your email marketing strategy can help you double or even triple your CTR (Clickthrough rates), studies show. A great idea is to include a welcoming video for first-time customers to start building a relationship with them early.

Additionally, recent research has also shown that adding video to your product or service page can greatly increase purchase percentages. A great way to do this is with a video that explains your product or service. If you do so in an eye-catching and entertaining way, your chances of reaching a larger audience will greatly increase.

  • Videos Can be a Great Tool for SEO

One of the reasons for this is the fact that Google includes YouTube videos at the top of the page for several term searches. You can upload videos to this platform that target popular keywords and search terms to increase the probability of your business showing up first in an online search.

  • Video Content Gets Shared, Plus Unique Future Opportunities!

Here are a few things you should know about video sharing:

  • Instagram users engage with video more than any other type of content
  • Tweets with video generate 10 times more engagement.
  • Pinterest users are twice more likely to make a purchase after watching a video on the platform.
  • LinkedIn users share videos 20 times more than any other type of content.

To sum it up, the future of video content marketing is brighter than ever! As technologies continuously improve, so does the way we can get viewers engaged and receptive to our brand’s message.

Now is the perfect time to run video content to strengthen your marketing strategy, staying updated and innovative with the many ways you can communicate your message and purpose to your audience.

Contact us to get started!